Two-Cylinder Parts & Service
Seventy-five years later, one dealership has spun six, and the Martin organization is among the largest dealer networks in the country. Privately
owned by Gary Rogers and his wife, Karen, along with son, Ben, and nephew, Matt Aeschleman, Martins are in their fourth generation and
primed for future growth.
However, most dealers don't venture into the two-cylinder business. Some even avoid it. With all the technology and vast array of
new products, including yield mapping systems for combines, commercial sprayers, 24-row planters, and more coming, most dealers
don't have time but to service the equipment that is current. "We make time for our two cylinder customers," says Ben Rogers.
Martins created a niche in mid-1996 when they began advertising parts for two-cylinder tractors. At first their goal was to
decrease the obsolete inventory that had accumulated over the years. This was a huge success, except the dealership found out
that they had only half the parts in stock to fill customers orders! They had to subsequently locate the other parts to fill
the entire order. "We found a couple of suppliers, but they still weren't enough to fill many orders," admits Rogers, "but we
knew we could find more (suppliers) and be a dependable source for collectors."
The Martin organization strives to work with only quality suppliers. "If a customer isn't happy with the quality or
authenticity of the part, we'll take it back. We believe in that way of doing business," states Rogers.
If collectors haven't done business with Martins, they likely will eventually. And when they do, they may wish they had done so sooner. "We believe
we are unique when compared to any other supplier out there in the areas of resources, courtesy, timeliness, and our willingness to do
whatever it takes to find a part. Were happy when we can help a customer revive a piece of history," says Rogers.
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