Martin Bros. Distributing > Segments > Healthcare


Welcome to Foodservice with a Difference!

Dining is the main event in healthcare communities. At Martin Bros., we understand the industry challenges such as regulatory control, cost containment, customer satisfaction, facility marketability, and more. Our goal is to support our foodservice partners in exceeding their customer’s expectations. Not only do we offer great products, we have an experienced & enthusiastic staff of professionals who are dedicated to providing inspirational and innovative solutions.

Our menu management program is individualized for each customer and is complimentary to our prime partners. Our interactive website features theme meal ideas, educational videos, costing reports, food safety resources, culinary concepts, and more. Nothing is ordinary with Martin Bros., and that includes our local and regional educational meetings, resident food fairs, facility inservices, and marketing ideas. Martin Bros. delivers more than green beans. We partner with our customers for mutual success.

Nutrition Services staff

Martin Bros. currently services over 1,200 healthcare customers in the Midwest with over 150 million dollars in healthcare sales, and is viewed as a national leader in this customer segment.

Meet our team of registered dietitians and healthcare specialists. Their expertise encompasses individualized menu development, product and nutrition knowledge, educational event planning, and valuable insight into healthcare foodservice operations and successful dining programs. Our staff of professionals also includes over 100 committed Sales Consultants and Product Specialists who know the healthcare industry.


Simply Menus, our web-based menu program, is offered to operators at no cost. With over 500 Simply Menus users across the Midwest, this popular resource has been extremely adaptable to the varying regulations, policies and customer dining goals. We’re committed to providing our foodservice partners with a menu resource that allows them to manage their unique dining programs. Some of the valuable reports include nutritional and cost analysis, diet spreadsheets, quantified recipes and production guides.

With Simply Menus you are able to customize a web-based menu system for your specific customer needs:

Control Costs

  • "Real time" estimated cost of recipes, meals, days & weeks
  • Scale recipes to exact needs
  • Change menu anytime to take advantage of sales or opportunity buys
  • Print daily production guides that help to track overproduction

Be Flexibile

  • Access menus anywhere that you have an internet connection
  • Have full access to thousands of standardized recipes with HACCP guidelines
  • Change food items within a meal or swap entire meals or days
  • Adjusts to restaurant-style, buffet-style, open breakfast formats, dessert/salad carts, and more
Simply Menus customer

Meet Your Customer Needs

  • Check nutrient profile to be sure you are meeting the needs of your residents
  • Adjusts to restaurant-style, buffet-style, open breakfast formats, dessert/salad carts, and more
  • Create new therapeutic diets when needed

Compliment with Added Resources

  • Dietitian review of your menu
  • Advice for improving your menu
  • Base menus created twice per year
  • Organized recipe books
  • Pretty postable and table menus that market your dining program

Link to Traycard Application

  • Weight tracking
  • Customize and store resident specific information
  • Print tray cards in different formats
  • Access to a variety of reports such as snack labels, diet rosters, and profile reports
education opportunities

Education Opportunities

Our goal is to bring healthcare facilities the resources that allow them to successfully manage their foodservice operations. We recognize that healthcare and dining programs are continually evolving and take pride in offering a variety of innovative educational opportunities that support customers in meeting regulations and inspiring their staff. Training opportunities vary from regional lunch and learns with vendor shows to personalized in-services. We also offer monthly webinars and a host of video resources that can be utilized for orientation and staff training.

For details of the various learning opportunities that Martin Bros. offers, please visit our Continuing Education page.

Martin Bros. has the online tools that will improve your facility’s product selection, ordering, menus and more. Not only does our site offer tools such as a detailed product search, new product and rebate information and access to reports, but also many healthcare-focused resources.

Learn more about Martin Bros.' online tools, services and resources.

Innovative Resources

Theme Meal Magic

Theme Meal Magic

Access this online resource for meal and event planning that will excite your residents!

  • Over 80 special events available
  • Printable signs, puzzles, decorations, games, and more
  • Ready-to-go activity ideas, complete with scripts
  • Specific Martin Bros. products and item numbers referenced
  • Links to other theme resources
Culinary Team

Culinary Team

Separate your healthcare community from the rest with our culinary resources:

  • Ideas to enhance your dining program through presentation, preparation, and flavor
  • Train staff on culinary arts
  • Cooking demonstrations
  • Culinary recipes in Dish! magazine
  • Individualized facility analysis for operational efficiencies
Cost Control

Cost Control

Martin Bros. wants to be a partner in controlling your costs:

  • ACRS (automatic coupon retrieval program)
  • Accessible, understandable costs analysis reports
  • Cost analysis consultation by a qualified professional
  • Online food cost ppd calculator

Supplement & Dysphagia Guides

  • Access an organized guide of our nutritional supplements and dysphagia products
  • Find particular supplements for individual needs ie protein, diabetic, high calorie, etc.
  • Locate item numbers and product flavors
Dish! Magazine

Dish! Magazine

Dish! is a magazine where all of our customers can find trends, tips, products, ideas, savings, tools and much more. Look for both general foodservice topics and content specific to your segment. For healthcare facilities, we've got recipes, health and wellness topics, information on the latest trends in senior living and much more.

  • Features new items and hot topics
  • Handy reference to CEU opportunities
  • Equipment selection & maintenance information
  • Share ideas & successes from customers
Mart'n Cart

Mart'n Cart

The Martin Bros.' Mart'n Cart offers your residents a choice of a variety of delicious and nutritious snacks. It has a roll out shelf for those in wheelchairs, a chillable cold pan to keep foods cold without electricity or ice, and a bell to let your customers know you are coming. The cart can also be used as a portable buffet table, ice cream cart, beverage server, or soup/sandwich station. The Mart'n Cart is a great bonus with a design that offers your guests endless fun at snack and meal time.

Resident Food Fairs

Whether you are marketing your dining program or wanting to try new menu items, resident food fairs are a great way to get input from your customers. Martin Bros. will organize a fun and tasty product showing through our manufacturer partners in your facility. Your customers can provide feedback on what they would like to show up on the dinner table.


Martin Bros. is also a proud member of many state, regional, and national healthcare organizations. We are pleased to be actively assisting these organizations to ensure our customer needs are served. For a listing of those organizations or our affiliation with national group purchasing organizations, please contact us.

medical supplies

Medical Supplies

A full range of medical supplies and equipment is available to our healthcare customers through our Medical Supplies division. We have a dedicated sales and support staff for our medical products, and service is available on equipment purchased from Martin Bros.

For more details, please visit our Medical Supplies page.

equipment smallwares

Non-Food Solutions

Martin Bros. also offers a full line of equipment and supplies. From back-of-the-house utensils to front-of-the-house smallwares to disposables, packaging, janitorial supplies and more, Martin Bros. is the complete solution for your foodservice operation’s needs.

To see all of our non-food offerings, please visit our Solutions page.